Back to the subject matter.
Just who the heck do you think you are? Yes. You! You may have sweated rocks to write a book. You may have even caused rifts with your obssession. But why do you think anyone is going to read it? What entitles to think anyone should bother?
Really. No, this isn't a poor me, no-one-will-read-my-book-post. Far from it. It is something I have noticed as I have been trying to learn about marketing. Because, I wanted to do it subtly. Not with a shout, but as a gradual build up. Yet I see tweets and FBs and tumblrs and whatever! media, people shouting out 'buy my book'. Why would anyone?
You have to have a reason why anyone would buy your book. Are you interesting? Do you have something positive to say? Is your book such a grabber that people have to read it?
Yes, you have to reach people.
I, for example, am a wallflower. No, seriously. So why would anyone know who I am? Why would anyone shell out ten bucks to buy one of *my* books? I really don't expect it. I am totally grateful if you do. But I am not going to bully you into it.
There are such wonderful opportunities out there for authors. Don't abuse them. Connect and enjoy, because without joy, well, what is there?